Copyright (c) 2009 Alice Chan

We all know that Home Staging is the art of decorating a home to sell quickly and for top dollar. It is the most proven way to get the highest selling price for a property as you prepare it for sale.

An important thing for both Real Estate Agents and Home Stagers to remember is that before you start the staging process, you need to do research about whom is most likely going to buy the house, otherwise known as the TARGET MARKET.

Staging is not just about hanging up some art, sticking a tree in the corner and adding pretty pillows to the sofa. This seems to be the misconception sometimes.

Haven’t we all received phone calls from potential customers who tell us, “Oh, there’s not much to be done. Just a few accessories will do the trick”. That’s someone who doesn’t truly understand the psychology behind Staging. It’s part of your marketing plan and should be very strategic.